PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
This is a bit complex but manageable. I'll need to go through each sentence, split into words, and find three synonyms per word. Also, ensure that the proper nouns remain as is. So, for each non-proper noun word in the text, replace it with option.
Here, "Wet" is a proper noun? No, probably not. Wait, "Wet Hot Indian Web Series" is a phrase, maybe part of the title. Wait, the original title in the text is "ZZSeries 24 12 30 Suraya Ndia Wet Hot Indian Web Series: A Sizzling Sensation". So maybe "Wet Hot" is part of the title. But the user said not to touch proper nouns. Hmm. If "Wet Hot Indian Web Series" is the title of the show, then "Wet Hot" would be part of the title and should not be altered. But if not, then it's non-proper noun words. This might be ambiguous. Since the user instruction says "Don't touch proper nouns", I should leave proper nouns as they are. So unless there's a proper noun here, "Wet Hot Indian Web Series" might not be a proper noun. But perhaps they are just descriptors. So in this case, the user might want those words to be spinned.
Original text in the title line:
Let's start the first paragraph:
Suraya Ndia is a skilled able Indian performer who has seized the sector with fervor by her mesmerizing charming acts. Brought up and reared in India, Suraya commenced her path in the media field at an early stage, engaging in numerous numerous television programs and movies. Her defining critical part emerged when she was selected for the ZZSeries, where she swiftly earned fame for her breathtaking remarkable appearance and commendable admired acting expertise. Plot of ZZSeries 24 12 30 The storyline of ZZSeries 24 12 30 centers focuses on the experiences of a cluster of youthful adults inhabiting a lively vibrant Indian urban area. The narrative examines studies topics of affection, camaraderie, and personal realization, as the figures confront deal with the intricacies challenges of contemporary existence. Suraya Ndia embodies a crucial role in the show, depicting a resilient determined and autonomous self-sufficient lady who boldly unwaveringly expresses her opinions. What Makes ZZSeries 24 12 30 Distinct Identify Thus, what makes ZZSeries 24 12 30 unique exceptional from other Indian streaming programs? Here are several elements contributing to its triumph: ZZSeries 24 12 30 Suraya Ndia Wet Hot Indian We...
"ZZSeries 24 12 30 Suraya Ndia Wet Hot Indian Web Series: A Sizzling Sensation"
So for each word that isn't a proper noun, create three options. This is a bit complex but manageable
I also need to maintain the structure of the sentences. Since spintax is about providing multiple options, I have to ensure that the rewritten sentences still make sense when each word is spinned. For example, "capturing|drawing|attracting" for "captivating".
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
